Project References
We have delivered tailored market research and business matching solutions to thousands of companies over the past 28+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Mapping Customer Profiles and Market Dynamics in Southeast Asia
Orissa International undertook a research project to support a U.S.-based manufacturer of high-precision temperature measurement instruments in evaluating its customer base and market opportunities across Indonesia, Malaysia, Singapore, Thailand, and Vietnam. The deliverables included an Excel database profiling customers by classification and sector, as well as a report summarizing sectoral trends, market strengths, and sales performance over 2023-2024. Through this analysis, Orissa International identified dominant and emerging industries across the five markets, highlighted key distribution channels and end-user segments, and assessed the client’s sales activity to determine areas of growth potential. The report further consolidated these findings into actionable insights designed to support trade mission planning and inform future market engagement strategies. The findings offered clear, data-driven insights to guide the client’s market expansion strategy in Southeast Asia.
Enabling Market Entry Opportunities for a US-based Software Company in Vietnam
Orissa International assisted a US-based developer of environmental, health, and safety (EHS) software solutions in expanding its footprint in Vietnam by identifying potential resellers and consulting partners. The research focused on software distributors, system integrators, and sustainability consulting firms with expertise in International Organization for Standardization (ISO) and Environmental, Social, and Governance (ESG) certification services that could integrate the client’s solutions into their offerings. Meetings were arranged alongside a major industry trade show, where discussions explored opportunities in carbon accounting, chemical management, EHS compliance, and ESG reporting. The engagements revealed strong interest among consulting firms in leveraging affordable and localized tools to support Vietnam’s evolving regulatory landscape and carbon credit market, while a leading software reseller highlighted possibilities for wider collaboration and regional integration. Orissa International complemented these efforts with follow-ups to other shortlisted firms, enabling the client to better evaluate market opportunities and plan concrete next steps for its expansion in Vietnam.
Multi-Country Study on Blue Catfish Sector in Southeast Asia
Orissa International carried out a comprehensive multi-country market research project on the blue catfish sector across Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The study combined in-depth desk research with primary research involving interviews with importers, distributors, retailers, producers, and industry associations, as well as on-the-ground store checks at supermarkets and wet markets. This approach provided detailed insights into production systems, consumption patterns, trade flows, regulatory frameworks, and competitive dynamics, while also capturing consumer-facing data such as pricing, product availability, and branding at retail. By integrating findings from both industry stakeholders and retail audits into the research, the project delivered a clear understanding of market opportunities and challenges across the five countries, enabling the client to evaluate demand potential, assess competitive positioning, and identify viable entry points into the regional market.
Supporting Market Entry for a US-Based Honeycomb Solutions Provider in Malaysia
Orissa International supported a US-based manufacturer of honeycomb core, panels, and composite structures in exploring market opportunities in Malaysia. The client was seeking local companies that incorporate honeycomb products into their manufacturing processes, particularly in sectors such as automotive, defense, aerospace, drones, marine, and architecture. As part of the engagement, Orissa International identified and approached potential end-users to evaluate their current usage of honeycomb materials and openness to alternative suppliers. Meetings were arranged with firms that expressed interest, where discussions highlighted opportunities in aerospace, drones, marine, and architectural applications. The discussions provided valuable insights into current industry practices, procurement dynamics, and areas where demand for honeycomb solutions may grow, offering the client direct market intelligence and engagement with qualified prospects for future collaboration in Malaysia.
Laboratory Partner Identification in Key Southeast Asian Markets
Orissa International conducted a multi-country research project for a leading global cosmetics company seeking to map the landscape of efficacy testing laboratories in Southeast Asia. The assignment covered Thailand, Vietnam, and Indonesia, with the scope extended to include companies headquartered outside the region but with active operations in these markets. The project involved compiling a long list of potential testing labs, followed by direct engagement with up to 20 companies through interviews conducted by phone and email to assess their capabilities, experience, certifications, and responsiveness. Information gathered included testing methodologies, track records with skincare and cosmetic products, subject pool availability, and operational flexibility. The findings were consolidated into a detailed database and report, providing the client with a comprehensive overview of potential partners across the three priority markets.
US Soybean Exporter Explores Opportunities in Vietnam and Indonesia
Orissa International facilitated a business-matching project to support the market entry of a US-based exporter of non-GMO and GMO soybeans, soybean meal, and related agricultural products in Vietnam and Indonesia. In Vietnam, our team arranged eight meetings with qualified distributors and agri-commodity traders supplying to the feed sector, while in Indonesia we arranged ten meetings with similarly relevant companies. The discussions provided the client with direct insights into local demand patterns, quality requirements, and sourcing practices, while also generating follow-up requests for product information and pricing. Importers highlighted opportunities for both price-competitive feed ingredients and higher-value products that support improved formulations. The project helped the client establish relationships with active importers and gain a clearer understanding of opportunities and challenges for expanding into Vietnam and Indonesia’s growing agri-commodity sectors.
US Solar Tech Developer Explores UAV Opportunities in Indonesia and Malaysia
Orissa International facilitated a business matching project in Indonesia and Malaysia for a US-based developer of advanced solar cells and flexible solar sheets for drone and satellite applications. The programme included seven meetings in Indonesia with state-owned enterprises, government research institutes, and private drone firms focused on UAV design and defense-related applications, and five in Malaysia with aviation institutes and companies engaged in UAV development, training, and defense services. These engagements enabled the client to showcase their solutions, gauge market interest, and explore partnership opportunities. The mission has led to the signing of an NDA with one Malaysian company to explore a prototype project, while the client is also continuing discussions with other organizations in both markets to assess collaboration opportunities and potential future sales.
Connecting US Energy-Efficient Ventilation Manufacturer with Partners in Singapore
Orissa International conducted a business matching project in Singapore for a US-based manufacturer of energy-efficient commercial kitchen ventilation systems. Through our research, we identified 19 potential partners, from which the client shortlisted 11, and we undertook an outreach program to prequalify interest and arrange meetings with the interested companies. In the discussions with potential partners, the client was able to present its technology to commercial kitchen installers and HVAC solution providers, several of whom requested technical information and data on energy savings to better evaluate its applicability in the local market. Partners were particularly interested in understanding potential ROI for larger kitchen operations, while also noting factors such as kitchen size and retrofit complexity that would shape adoption. The project provided the client with both promising leads and practical insights to refine its market entry strategy.
Market Research on the Education Sector in Vietnam
Our in-country researchers conducted a detailed market report on Vietnam’s education sector for a US-based higher education institution seeking to expand its presence. The study provided a comprehensive overview of the education landscape, including segmentation of public, private, and international schools at secondary and tertiary levels, along with enrollment trends and student demographics. The report highlighted key growth areas such as STEM and Business/Management fields, which dominate Vietnamese student interests, and identified popular study destinations and funding sources. Additionally, it examined student mobility patterns, parental concerns regarding visa and post-study opportunities, and the broader international education market dynamics. The study also profiled key student segments and their distinct educational pathways. It concluded with an evaluation of market opportunities and challenges in Vietnam and provided targeted recommendations to support a successful market entry and sustained engagement strategy.
Facilitating a Partner Search in Vietnam for a US Orthopedic Device Manufacturer
Orissa International assisted a US-based manufacturer of orthopedic devices in exploring distribution opportunities in Vietnam. The client offers a range of wearable pain therapy devices, cast protectors, and joint supports designed for post-surgical and rehabilitation use. Our team conducted a detailed assessment of the Vietnamese medical device distribution landscape and shortlisted companies based on their product portfolios, market reach, and track record with international brands. We arranged seven in-person meetings in Ho Chi Minh City with established distributors, hospital suppliers, and a contract manufacturing partner. The meetings enabled the client to assess local interest, gather pricing and regulatory insights, and identify potential partners for both product distribution and OEM supply. Multiple companies expressed strong interest in specific SKUs, and the client subsequently engaged in follow-up discussions to explore commercial collaborations.
Identifying Local Partners for EHS Software in Indonesia, Malaysia, and Singapore
Orissa International conducted a business matching project in Indonesia, Malaysia, and Singapore for a US-based provider of Environmental, Health, and Safety (EHS) software. The company’s platform supports organisations in embedding sustainable EHS practices into daily operations, offering modules for chemical management, carbon accounting, risk assessment, regulatory compliance, and SDS management. We arranged targeted meetings with seven firms in Indonesia, six in Malaysia, and three in Singapore, connecting the client with ISO/ESG consultancy firms and ERP software resellers. These meetings enabled the company to present its solutions, assess market interest, and explore opportunities for reseller and integration partnerships. Following the meetings, two Malaysian consulting firms expressed interest in the carbon accounting modules, paving the way for further discussions and potential collaboration in the region.
Introducing Advanced European Drainage Solutions to Malaysia’s Construction Sector
Orissa International facilitated a business matching project to support the market entry of a Hong Kong-based supplier of certified drainage systems, stainless-steel drainage, grease separators, and stormwater management solutions in Malaysia. The project focused on connecting the supplier with importers, distributors, and wholesalers serving the infrastructure, commercial, and industrial construction sectors. Our team identified and prequalified potential local partners, arranging seven one-on-one virtual meetings with companies active in water management, drainage solutions, and construction materials supply. These discussions explored local market requirements, certification processes, and the suitability of advanced drainage solutions for Malaysian standards, as well as opportunities for pilot projects and technical collaboration opportunities. The meetings provided valuable insights into the competitive landscape, including the importance of local certifications and the increasing demand for innovative stormwater management products. This engagement enabled the supplier to establish initial connections with interested partners, gather actionable feedback, and better understand the key considerations for successful business development in Malaysia.
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