Project References
We have delivered tailored market research and business matching solutions to thousands of companies over the past 28+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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USDA Trade Mission to Indonesia Delivers High-Impact Market Engagement
Orissa International supported the U.S. Department of Agriculture (USDA) Foreign Agricultural Service in organizing and executing the Agribusiness Trade Mission (ATM) to Indonesia, held from January 31 to February 5, 2026, and led by Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg. The delegation comprised representatives from five U.S. State Departments of Agriculture, 22 U.S. cooperators and multipliers, and 22 U.S. agribusiness companies spanning dairy, meat, processed foods and ingredients, fruits and vegetables, livestock transportation, and wine. We delivered a comprehensive, end-to-end in-market program, including strategic buyer recruitment, coordination of two full days of structured B2B meetings, high-level government and market briefings, curated site visits to leading Indonesian food and agribusiness companies, and a large-scale networking reception bringing together U.S. and Indonesian industry stakeholders.
Drawing on proprietary databases, Orissa International built a pipeline of targeted Indonesian buyers, resulting in 263 completed B2B meetings with qualified importers, manufacturers, retailers, foodservice operators, and protein producers. The mission generated substantial follow-up activity, including product demonstrations, pricing requests, and ongoing commercial discussions, positioning participating U.S. exporters to expand market access and strengthen trade ties in one of Southeast Asia’s most dynamic and strategically important agricultural markets.
Securing Singapore Market Access for an American Data Literacy EdTech Provider
Orissa International supported a U.S.-based educational technology company that has developed a web-based data literacy platform enabling students to build analytical skills by working with real-world datasets from its proprietary library or their own uploaded data in entering the Singapore market. To support its expansion, we conducted structured market mapping of international schools and education IT systems providers, identified relevant curriculum stakeholders and technology decision-makers, and undertook direct outreach to assess interest and institutional fit. We arranged meetings with six shortlisted organizations and positioned the platform against competing digital learning tools by emphasizing its curriculum alignment, classroom applicability, and differentiated functionality. This process led to the successful signing of a partnership agreement with a Singapore-based education solutions provider, establishing a formal distribution channel and enabling the client’s solution to be introduced to international schools in the market.
Market Research for Alberta Companies targeting the Singapore Market
Orissa International conducted market research for Alberta-based food companies preparing to exhibit at FHA–Food & Beverage 2026 in Singapore, with the objective of evaluating commercial viability and refining their market entry approach. The reports, customized for each company, included a detailed assessment of Singapore’s packaged food landscape, competitive benchmarking against established international brands, and retail price information gathered through store checks across major supermarket formats. It also covered regulatory requirements for processed food imports and labeling considerations. The findings provided each company with clear positioning guidance, recommended retail price bands, channel prioritization, and practical considerations to support structured buyer discussions and distributor negotiations in Singapore.
Thailand Market Entry Support for a US Infectious Disease Diagnostics Company
Orissa International supported a US-based developer and manufacturer of infectious disease diagnostic products in identifying and appointing a suitable distributor in Thailand to support its market entry. Based on a clearly defined partner profile emphasizing strong expertise in clinical microbiology and established relationships with hospital laboratories, Orissa International conducted targeted market research, screened and shortlisted qualified distributors of diagnostic products, and organized one-to-one meetings with selected candidates. Through this structured partner search and engagement process, the client successfully appointed a local distributor with the relevant technical capabilities and market access to support its expansion in Thailand.
Business Development in Indonesia for a Facility Management Software Provider
Our client is a Singapore-based technology company that developed an integrated facility management software platform covering building inspection, safety management, contract management, and asset maintenance. Orissa International supported the client in validating and entering the Indonesian market by conducting a market and competitive assessment and undertaking direct outreach to system integrators, ICT providers, and property and facility management companies across the country. We identified and engaged senior decision-makers, prequalified interest, and arranged seven business matching meetings with qualified prospects. These meetings led to requests for product demonstrations and pricing, discussions on reseller and exclusive distribution models, and interest in pilot deployments within managed properties, resulting in defined next steps and a structured pipeline for market entry for our client.
Market Entry Support for a Swiss Specialty Pharma Company in Southeast Asia
Orissa International supported a Swiss specialty pharmaceutical company with a global presence across multiple Southeast Asian markets in assessing opportunities to expand its gastroenterology portfolio. The objective was to identify and evaluate local distributors with the required marketing capabilities, sales force coverage, financial strength, experience in gastroenterology products, and established relationships with gastroenterologists and relevant healthcare practitioners. Orissa International conducted targeted outreach and in-depth interviews with pharmaceutical companies in each market, assessing their product portfolios, commercial infrastructure, regulatory readiness, and strategic interest in partnership. The engagement resulted in a shortlist of credible distribution partners and provided the client with market-specific insights to support market prioritisation and informed market entry decisions.
Trade Promotion and Industry Engagement for U.S. Cranberries in Thailand
Orissa International planned and delivered a targeted industry showcase in Bangkok to promote the use and health benefits of U.S. cranberries among leading food manufacturers, foodservice operators, importers, and distributors in Thailand. The program combined educational presentations on cranberry health benefits with live culinary demonstrations, introducing innovative cranberry applications tailored to local tastes across both sweet and savory formats. Orissa International led participant recruitment, industry outreach, event coordination, and post-event follow-up, working closely with local commercial partners to support product activation and sampling. The showcase generated strong engagement from trade stakeholders, resulted in multiple follow-up meetings with qualified leads, and identified concrete product development and import opportunities, supporting longer-term trade promotion objectives in Thailand’s functional food and wellness-driven market.
Sourcing Support and Supplier Pre-Qualification in Vietnam
Orissa International supported a US-based manufacturer of outdoor and garage storage products with supplier identification and pre-qualification in Vietnam as part of a supply chain diversification exercise. The work involved desktop research to identify manufacturers capable of producing metal storage and garage organisation products to the client’s specifications. Orissa International compiled and assessed a longlist of potential suppliers based on production capability, certifications, materials expertise, prototyping capacity, and ability to handle the client’s expected shipment volumes, before shortlisting suitable candidates. The engagement also included pre-meeting coordination and the arrangement of in-person meetings with selected manufacturers during the client’s market visit, supported by post-meeting documentation of discussions and next steps.
Development of Agrifood Importer Database Across Southeast Asia
Orissa International developed a structured agrifood importer database across six Southeast Asian markets for a North American public-sector trade body supporting agri-food exports into the region. The work involved mapping relevant Harmonized System (HS) codes across multiple product categories and extracting recent import data from official trade databases to identify and rank key importers by import value and volume. For each market and HS code, Orissa International identified up to 30 active importers and compiled company-level profiles including business focus, role in the supply chain, and available contact information. The final deliverables consisted of market-specific datasets designed to support exporter targeting, prioritization of outreach, and trade promotion planning.
Market Research to Support Investment Strategy in Indonesia
Orissa International conducted an in-depth market study of Indonesia’s food, beverage, and beauty sectors to support the development of an investment strategy for a consumer-focused corporate venture firm entering the market. The research provided a structured market overview, including market size indicators, value chain mapping, competitive landscape analysis, profiles of key local and international players, distribution structures, regulatory and policy considerations, and recent investment and M&A activity. The study also assessed consumer and industry trends with relevance to future growth and scalability, and identified key ecosystem stakeholders and potential entry points for strategic collaboration.
Business Development for Renewable Energy Company in Singapore
Our client, a provider of commercial and industrial solar inverter solutions, engaged Orissa International to support its market entry into Singapore. The engagement was designed to assess market receptiveness, validate the client’s positioning, and facilitate direct engagement with relevant decision-makers in the solar ecosystem. Orissa International undertook targeted market research to identify and profile solar installers, EPCs, consultants, and engineering groups active in the commercial and industrial segment. Following pre-qualification, we conducted outreach to the identified companies and secured 6 face-to-face business matching meetings with qualified counterparts. These meetings enabled the client to present its product range directly to potential end-users, gather feedback on product specifications and pricing expectations, and benchmark its offering against incumbent brands. The engagement also resulted in ongoing technical discussions and follow-up with several companies.
Facilitating High-Level IT Executive Engagement in Thailand
Orissa International supported a leading global cloud and cybersecurity company in organizing a closed-door Executive Exchange in Bangkok, featuring its well-known CEO and Co-Founder. As part of this engagement, Orissa International led the identification and recruitment of senior IT leaders – including CIOs, CTOs, and CISOs – from targeted Thai enterprises to join an exclusive luncheon and peer-level discussion with the company’s leadership. The session provided a platform for open dialogue on industry challenges, cybersecurity priorities, and digital transformation trends, while highlighting the company’s global vision and advanced technology capabilities. Orissa International managed the full outreach and event coordination, contacting more than 100 companies and securing 24 confirmed participants and RSVPs from 20 companies, representing 22 senior IT decision-makers. The engagement enabled the client to connect directly with key enterprise stakeholders in Thailand and reinforce its positioning among priority accounts.
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