Lego and Other Danish Firms Increase Their Green Investment in Vietnam

Apr 2025

Danish companies are ramping up their investments in Vietnam, placing a strong emphasis on sustainability and supporting the country’s green transition agenda. A notable highlight is the Lego Group’s upcoming launch of its first-ever carbon-neutral factory in Binh Duong province, opening in April 2025. The facility, which represents a USD 1.3 billion investment, is designed to be the company’s most environmentally friendly factory to date.

The new Lego factory will feature 12,400 rooftop solar panels, expected to generate 7.34 megawatts of power—enough to meet the annual electricity needs of approximately 1,270 households. The factory will also incorporate eco-friendly practices such as replacing plastic packaging with paper bags and striving for zero landfill waste, consistent with Lego’s global sustainability standards.

Lego’s green leadership is inspiring other major companies to follow suit. Among them is Danish jewelry giant Pandora Group, which is investing USD 150 million in a manufacturing plant also located in Binh Duong. Constructed to meet LEED Gold certification, the factory will run entirely on renewable energy.

The surge in sustainable investments comes amid strengthening trade and investment ties between Denmark and Vietnam. During a visit to Vietnam in early March, Louise Schack Elholm, Chairwoman of the Danish Parliament’s Business Committee, praised Vietnam’s progress in the green transition and highlighted sectors of Danish business interest such as renewable energy, food, logistics, water, and giftware.

Currently, Vietnam hosts over 135 Danish companies, making Denmark one of the largest European investors in the country. In 2023, bilateral trade between the two nations reached USD 676.35 million, marking a 20% year-on-year growth.

(Source: Vietnam Investment Review)

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