Project References
We have delivered tailored market research and business matching solutions to thousands of companies over the past 28+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Orissa International at Estonia’s Southeast Asia Market Day 2025
Orissa International participated in the Estonian Ministry of Foreign Affairs’ Southeast Asia Market Day 2025, which brought together over 140 Estonian SMEs. The event aimed to equip companies with a deeper understanding of how to navigate the diverse business environments in Southeast Asia and identify opportunities for expansion.
As the regional market entry specialist for the event, Orissa International contributed insights and practical guidance across various sessions:
- Orissa International’s Managing Director, Sarath Menon, delivered the keynote address, sharing practical advice on market entry into six key Southeast Asian markets: Singapore, Malaysia, Indonesia, the Philippines, Vietnam, and Thailand.
- Our Trade & Research Manager, Pietro Guzzetti, co-led a discussion on the Cyber and Defence sectors in Southeast Asia, together with H.E. Priit Turk, Estonian Ambassador to Singapore, Indonesia, and the Association of Southeast Asian Nations (ASEAN).
- Our Trade Manager, Niranjana K Doraraj, moderated a panel exploring the nuances of doing business in Southeast Asia. The panel included diplomatic representatives from Vietnam, Thailand, and Malaysia.
- Our Trade Consultant, Toan Le, co-presented on Smart Industry and Information and Communications Technology (ICT) alongside Kristel Alver, Chief Economic Advisor at the Estonian Ministry of Foreign Affairs.
Through these contributions, Orissa International provided market intelligence, facilitated networking opportunities, and shared regional insights to support Estonian SMEs evaluating market entry opportunities in Southeast Asia.
Market Entry Support in Malaysia and Singapore for US Motion Control Distributor
Orissa International facilitated a business matching program for a Michigan-based distributor of motion control, fluid power, and automation products to explore opportunities in Malaysia and Singapore. The program included 11 meetings: 6 in Malaysia, 4 in Singapore, and 1 virtual. These meetings connected the distributor with OEMs, system integrators, and distributors in sectors such as automotive, aerospace, oil & gas, medical, mining, and industrial automation. In Malaysia, one company expressed interest in becoming a reseller, while several others agreed to evaluate the products further. In Singapore, a distributor was identified as a potential alternative supplier, driven by sourcing challenges with an existing manufacturer. Orissa International’s support provided the client with valuable market insights, facilitated key connections, and helped lay the groundwork for market entry in Malaysia and Singapore.
Business Matching in Singapore for a Supply Chain Automation Software Provider
Orissa International facilitated a customized business matching program for a Virginia-based provider of supply chain automation and visibility software, aimed at exploring market opportunities in Singapore. Commissioned by a state economic development agency, the program connected the software provider with key stakeholders in logistics, marine services, and cold chain industries. A selection of potential companies was identified and prequalified, leading to high-value meetings with decision-makers from relevant sectors. These meetings provided valuable insights into operational challenges like manual cargo tracking, inventory management inefficiencies, and temperature-controlled logistics. The discussions facilitated next steps, including NDA exchanges, pilot trials, and collaborative opportunities tied to upcoming contracts. As a result of the program, the Virginia-based software provider was able to evaluate market opportunities, engage with potential partners, and assess the regulatory landscape to establish its presence in Singapore’s supply chain sector.
Atlantic Canada Companies Expand Reach Through Malaysian Trade Mission
Orissa International successfully organized the Atlantic Canada Multi-Sector Trade Mission to Malaysia from February 23-25, 2025, as part of the Atlantic Trade and Investment Growth Strategy. The mission, designed to foster trade and investment, connected 10 Atlantic Canadian companies from ocean tech, clean tech, ICT, agrifood, and education with Malaysian stakeholders. The program featured 79 business-to-business (B2B) matchmaking sessions to link participants with local partners, distributors, resellers, agents, and end-users, along with a roundtable discussion with Malaysian industry leaders and a networking reception hosted by the High Commissioner of Canada in Malaysia. The mission concluded with site visits, including a retailer and incubator farm to provide insights for the agrifood companies and a robotics laboratory to benefit the education and ocean tech firms. Orissa International’s well-structured program provided attendees with crucial market intelligence and facilitated the development of valuable partnerships within Malaysia.
Facilitating Business Matching for a US Economic Development Agency
Orissa International assisted a US-based economic development agency in organizing business matching activities for four energy-focused companies at PhilEnergy Expo 2025 in the Philippines. These companies specialized in energy monitoring systems, engineering consulting, alternative cremation technology, and infrastructure solutions. Orissa International identified potential partners, and arranged one-on-one meetings with key stakeholders, including energy distributors, project developers, and industrial end-users. The business matching sessions provided the participating companies with direct engagement opportunities to explore partnerships, distribution channels, and project collaborations in the Philippine energy sector. In addition, Orissa International provided insights into local market dynamics and regulatory considerations, equipping the companies with relevant information to support their expansion strategies. Through this initiative, the US agency facilitated market entry efforts for its member companies, strengthening business ties between the United States and the Philippines in the renewable energy and power sectors.
Report on Digital ID Landscape in Indonesia and the Philippines
Facilitating UK-Southeast Asia Tech Week 2025 in Manila and Ho Chi Minh City
Market Expansion for a Vacuum and Compressor Systems Manufacturer in the Philippines
Business Matching in Indonesia for a Supplier of Marine Measurement and Testing Equipment
Orissa International supported a company specializing in marine measurement and testing equipment by facilitating business matching in Indonesia. Our team identified and prequalified potential partners, focusing on distributors and service providers with expertise in instrument calibration, vessel equipment servicing, and tank measurement solutions for the marine and oil and gas industries. After assessing their capabilities and alignment with the client’s needs, we organized and coordinated seven meetings with these prospective partners. The discussions covered product applications, regulatory requirements, and distribution opportunities, with several companies expressing interest in representing the client in Indonesia. Following these meetings, the client is now engaging with select companies to provide additional product information, assess regulatory requirements, and determine the most suitable distributor for the Indonesian market.
UK Product Design Firm Explores Singapore and Malaysia
A UK-based product design consultancy specializing in rapid product development sought to expand its presence in Southeast Asia, targeting Singapore and Malaysia. The company provides design and prototyping services for start-ups, SMEs, and established firms in sectors such as medical devices, consumer electronics, and industrial products. Orissa International supported the client by organizing a business matching program to connect them with potential customers, strategic partners, and manufacturing suppliers. The program resulted in 6 business meetings with design agencies, strategic partners, and introductions to a local contract manufacturer capable of supporting large-scale production. The meetings provided valuable insights into market demand and the competitive landscape, helping the company refine its strategy for entering the region. The client took a step toward establishing a sustainable presence in Singapore and Malaysia, by identifying key industry players and building new relationships.
Report on Sustainable Procurement in Singapore, Thailand, and the Philippines
Orissa International completed a report for a European trade promotion board to help European food producers capitalize on opportunities in the high-end hospitality sector in Singapore, Thailand, and the Philippines. The report provided insights into sustainable procurement policies, enabling producers to tailor their messaging effectively for future buyer engagement and events. Additionally, the report helped clients understand the procurement structures of leading hotel chains, facilitating a more efficient sales process. It combined secondary research with interviews conducted with local luxury hotels and associations. The report offered an overview of key players in the market, highlighting their sustainable procurement procedures and recent initiatives. It also outlined leading sustainability accreditations and certifications recognized by major hotel chains for meat, dairy, and seafood. Furthermore, it included contact details of senior management responsible for procurement in luxury hotel chains.
Business Matching in the Philippines for a Leading Water Heating Solutions Provider
Orissa International conducted a distributor search and business matching project in the Philippines for a leading global provider of water heating solutions. The client sought to expand its distribution network by identifying partners who could leverage their existing channels to promote their products. We researched and compiled a long list of 36 potential distributors, providing detailed profiles. Based on the client’s criteria, we facilitated the shortlisting process and contacted potential distributors to gauge their interest. We coordinated face-to-face meetings between the client and 5 shortlisted distributors, enabling in-depth discussions about potential collaboration. We also provided logistical support for the client’s visit to the Philippines. The project facilitated valuable connections and market insights, enabling the client to assess expansion opportunities while navigating existing exclusivity agreements.
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