Those who do not know the lay of the land

Cannot maneuver their forces.

Those who do not use local guides

Cannot take advantage of the ground.

Sun Tzu, The Art of War

About Us

Orissa International provides consulting services to companies looking to develop a market entry strategy for Southeast Asia or expand their international business into the region. We have offices in Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

With deep domain knowledge across markets and industry sectors, Orissa International has built a business network of thousands of distributors, resellers, system integrators, and manufacturers. Over the past 28 years, we have advised and guided over 4,000 companies on their market expansion into ASEAN.

We are a trusted advisor to over 20 export promotion agencies and industry associations worldwide. These organizations refer companies to us to help them navigate the risks and complexities of doing business in Southeast Asia.

Orissa International is now part of the Intralink Group – an international business development consultancy with 150 staff across 20 locations and three continents. This enables our clients to tap into new opportunities across Asia, Europe and North America.

A Message from our Founder & CEO

In 1997, I was working out of the US Embassy in Singapore, managing an environmental technology transfer program. Through a fortuitous encounter, I found out that a US state economic development agency was looking for a consultant in Southeast Asia to provide market entry services to companies from their state that were interested to do business in this region.

As I was putting together my proposal for the bid, I came across this quote from Sun Tzu, which really resonated with me – I felt it was an apt explanation of why companies should use our services, and so I included it in my proposal.

I launched Orissa International in the summer of ’97, when I won the bid to be their trade representative in Southeast Asia. More than 20 years later, that agency still remains our loyal client. And over the years, we have started to work with various government agencies from around the world. Today, we work with more than 20 export agencies from North America, Europe, Australia and Asia, who refer their companies to us for market entry or expansion services. 

Our mission is to help companies understand the business landscape in Southeast Asia, help them find customers, distributors or partners, and be their local guide on the ground as they look to grow their business. We do this through our offices in six key countries in the ASEAN region, and sharing with our clients the experience we have built delivering tailored solutions to thousands of companies over the last 28 years.

Why do we love what we do? It’s the satisfaction of knowing that our efforts have been instrumental in helping our clients achieve their goal of entering or expanding in the region, and that we have made a material difference to their business.

Sarath Menon

Founder & CEO

Our Track Record

28+

Years of Experience

400+

Market Research Projects

25+

Sectors covered

4,000+

Distributor search Projects

4,000+

Corporate Clients

15,000+

Distributor Contacts

Key Team Members

SARATH MENON

SARATH MENON

Founder/CEO

Poonam Ramchand

Poonam Ramchand

Director

MAY ABRERA

MAY ABRERA

Director, Operations

LIZETTE CANDA

LIZETTE CANDA

Regional Trade Manager

Pietro Guzzetti

Pietro Guzzetti

Trade & Research Manager

NIRANJANA K DORARAJ

NIRANJANA K DORARAJ

Trade & Investment Manager

Anna Demetillo

Anna Demetillo

Country Manager

Philippines

THAO PHAM

THAO PHAM

Country Manager

Vietnam

MARY VERONIKA

MARY VERONIKA

Country Manager

Indonesia

KANOKTHIP TIRARETSEMA (LEK)

KANOKTHIP TIRARETSEMA (LEK)

Country Manager

Thailand

ILI SALSABILA ABD RAZAK

ILI SALSABILA ABD RAZAK

Country Manager

Malaysia

HENRY CHEW

HENRY CHEW

Trade Manager

Singapore